Calm
down 'Super Naani' team
18/9/14
Sometimes, an over efficient PR
machinery can prove detrimental to an actor or a film. I explained this in my
blog a few days ago but it does not seem to have any effect on the maker of the
film I guess. Every day, the press releases get more and more offensive and
nobody seems to be affected by it which is very strange.
First they release a picture of Rekha
with a broom and compare her with Nargis ploughing in the field in Mother India.
Next they reveal that the trailer of the
film is releasing with Disney-Anil Kapoor Productions’ Khoobsurat calling it Rekha’s original film. Yes, Rekha starred in
Ashok Kumar Dina Pathak starrer Khoobsurat
but the film belonged and continues to belong not to the actors but the
director of the film, Hrishikesh Mukherjee.
Mistake number three is to describe Super Naani as Rekha’s comeback vehicle.
The best artistes have refrained from such titles because it is bound to raise
expectations of viewers.
And mistake number four to reveal Rekha
doing a takeoff on Amitabh Bachchan. Should not something be reserved for the
release and it is not as if the film is releasing this week, Diwali is still
far away!
In my opinion Super Naani should have been promoted as women empowerment film, a
coming together of an old pair Randhir Kapoor- Rekha who gave us memorable
films like Rampur Ka Laxshman. It should have been promoted as combining force
of cinema and theatre talent because Anupam Kher and Sharman Joshi have
experience of both the mediums and finally, a celebration of bridging gaps of
languages. In the past filmmakers like Vipul Shah and Umesh Mehra adapted
Gujarati plays into box-office hits and now producer Ashok Thakeria and
director Indra Kumar attempt to adapt the famous Gujarati play Baa Ae Mari Boundary into Super Naani.
Travelling the journey of Bharti Bhatia
and her grandson Sharman Joshi is the story of every home, rather every mother.
Bhawana
Somaaya/ Tweets @bhawanasomaaya
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