India’s first
co-created online ecosystem for kids between 6-12 years of age was unveiled in
Mumbai. The consumer co-created avatar was created on the basis of feedback
from parents and educators around the country during the brand’s feedback
campaign earlier this year.
Following the ‘Let’s Build’ feedback campaign which
garnered more than 1,57,000 responses (Source:Google Analytics) from children,
parents and teachers that Amitabh Bachchan spearheaded at the end of last year,
the platform offers a whole range of interaction and engagement for kids on the
internet!
Bachchan said worldoo.comworldoo.com has
been foresighted in its vision and ensured quality content. The
platform is a perfect synthesis of balance between two generations and just
like we hold our child’s hand and teach them to walk or swim, similarly, we
need to guide them to take their first steps on the online world and worldoo.com is one step in
this direction.
Bhawana
Somaaya /@bhawanasomaaya
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