Saundarya
28.8.13,Udaipur
Beauty is
becoming serious business and this is apparent in Udaipur where Hindustan
Levers is hosting a seminar on the various influences on Indian Beauty’ for the
Unilever Skin Leadership team comprising 25 members with Global brand, Vice Presidents
of brands like Dove, Vaseline, Pond’s , Fair & Lovely, Pears etc and global
region heads.
Titled Saundarya the seminar focuses on the
three strong influences on Indian Beauty that is cultural, bollywood and
western through talks and experiential sessions. Priya Tanna ,Vogue Editor is one of the speakers for
the day and will talk about the western influence and changing beauty trends.
The cultural influence illustrated as Sola Shringaar is another session
on the benefits of Ayurveda based on Shalini Holkar’s book Almond eyes and
Lotus feet.
I’m invited
to talk about how beauty has been perceived over the 100 years in cinema, how
the big screen and its various icons determine our concept of aesthetics and
sex appeal. Time was when costume and makeup determined a character, which is
slowly and gradually changing but even then the aspiring Indian woman still
looks up to the movie icon for beauty tips and trends to follow in society.
More about
this seminar when I get back to Mumbai...
Bhawana Somaaya/
@bhawanasomaaya
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