Tuesday 5 August 2014

Cutting Chai with Bhawana Somaaya - Day 407

Peekay poster grabs eyeballs

I was in Ahmedabad when AamirKhan's Peekay poster became a controversy

Finally, I see the picture and this is what I feel... 1. The picture is not remotely vulgar. 2. It is meant to showcase Aamir Khan's well sculpted body. 3. It is aimed to generate curiosity for his fil and looking at the attention the poster has generated the mission is accomplished. 4. The picture is part of promotion strategy and most important, very few have realised this but the picture isn't about actor AamirKhan’s sculpted body, is not the transistor but about the  alien expression of fear in his eyes. Aamir Khan has like always, thought of an appropriate campaign combining surprise and substance to promote his films and Peekay is no exception. Write to me what do you think of the Peekay poster, do you think it about his body or his mind?

Bhawana Somaaya/ Tweets @bhawanasomaaya

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