Monday 22 June 2015

Bachchan unveils -DAY 605

India’s first co-created online ecosystem for kids between 6-12 years of age was unveiled in Mumbai. The consumer co-created avatar was created on the basis of feedback from parents and educators around the country during the brand’s feedback campaign earlier this year.

 Following the ‘Let’s Build’ feedback campaign which garnered more than 1,57,000 responses (Source:Google Analytics) from children, parents and teachers that Amitabh Bachchan spearheaded at the end of last year, the platform offers a whole range of interaction and engagement for kids on the internet! 

Bachchan said has been foresighted in its vision and ensured quality content. The platform is a perfect synthesis of balance between two generations and just like we hold our child’s hand and teach them to walk or swim, similarly, we need to guide them to take their first steps on the online world and is one step in this direction.

Bhawana Somaaya /@bhawanasomaaya

No comments:

Post a Comment