Spiderman for Earth Hour
19.02.14
In a first
of its kind partnership, Spider-Man will be the first Super Hero ambassador for
Earth Hour, the global movement organized by WWF (World Wide Fund for Nature),
with a message to inspire individuals to use their power to become Super Heroes
for the planet. Andy
Ridley, CEO and Co-Founder of Earth Hour, and Jeff Blake, Chairman, Worldwide
Marketing and Distribution, Sony Pictures Entertainment, made the announcement
in conjunction with the launch of Earth Hour Blue.
“I’m proud Spider-Man is the first
Super Hero ambassador for Earth Hour because he shows we can all be Super
Heroes when we realize the power we all have,” says Andrew Garfield, who plays
Spider-Man in the upcoming film. “Earth Hour is a movement that has
created massive impact around the world, so imagine what we can do this year with
Spider-Man by our side.”
Earth Hour has grown to involve
hundreds of millions of people from all walks of life across 7000 cities and
towns and 154 countries and territories. Jamie Foxx who plays the villain
Electro in the film said, “Earth Hour isn’t just about lights off; it’s about
people across the world coming together throughout the year to join forces to
improve the planet.
Expanding on many sustainability
efforts over the years, The Amazing Spider-Man 2 became the most
eco-friendly tent pole production in the history of Columbia Pictures.
These environmental efforts, on set and off, were supported at every level –
from producers, studio executives, and cast and crew and began as soon as the
film went into pre-production.
The last word came from
Blake, who said they were
very proud of the fact that The Amazing Spider-Man 2 is entirely
carbon-neutral. “We
made a commitment to be as eco-conscious as possible during production itself,
when we took a special effort to think green and avoid waste; now, completing
that process with Earth Hour Blue is a wonderful testament to what we can
achieve when we all work together.”
Bhawana
Somaaya/ @bhawanasomaaya
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