CinePlay is a ‘new genre’ of entertainment, a cinematic experience inspired by a theatrical performance. Meaningful stories that are engaging thought provoking and rooted in reality. For the first time film making techniques are used to create a new viewing experience for the audiences, thus expanding the reach of theatre. It’s an entirely new experience which is why we describe it as a combination of theatre and films so it is CinePlay. CinePlay will exponentially expand the reach of theater by collapsing physical, geographical and economic limitations and at the same time become a platform for Theatre Education, for students and teachers. Its objective is to create an inclusive, self-sustainable platform to benefit all stakeholders, especially the theatre community- a long-term sustainable royalty stream for the theater community. It is the first time a theatre production will combine a 2K picture quality, surround sound and subtitle options.
The Cineplay journey begins with Mahesh Dattani’s Dance Like a Man, a contemporary classic that has had over 500 live performances, and is the longest running English play in India. The new vision brings a galaxy of stars and theatre experts like Nandita Das who has acted in over 30 feature films in ten languages and done three professional plays, Subodh Maskara an entrepreneur who has moved away from the corporate world to explore his passion for the arts. Umesh Gupta, who flirts with many mediums and has more than 1000 hours of content experience as an editor, director and producer...CinePlay premiers on 20.2.14 at Tata Theatre.
Bhawana Somaaya/ @bhawanasomaaya