Facebook zindabad
17.7.2013, Mumbai
Two
years ago Tips Music Company was wondering if they should get on to
the social network. They were warned that it was tough and the only
time they would get hits would be when a new soundtrack was due for
release. At the time Tips had just one film up for release but they
accepted the risk as a challenge. They introduced a strategy where in
the site refreshed memories of the 90s music and after a while fans
to the site were hooked. Suddenly there was a demand for the music
of Khalnayak,
Rangeela,
Imtihaan,
Phool
aur Kaante
and Raja
Hindustani
and end of two years Tips had crossed the 2 million mark.
Bhawana
Somaaya/ @bhawanasomaaya
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