Tuesday 20 May 2014

Cutting Chai with Bhawana Somaaya - Day 350

Asthama is curable


Dr Monica from Chest Research Foundation/ CRF invited me to Pune to judge a film festival to raise awareness on asthama. CRF is a part of a charitable trust and solely dedicated to the cause of research and education in the field of Asthma and COPD, which are diseases of the lungs that lead to difficulty in breathing. Doctor Monica explained to me at the seminar that today an asthama patient does not have to go through the suffering he did many decades ago.

The films screened at the festival addressed the misconceptions related to the ailment. Patient awareness is the first step to solving the disease. For a long time CRF raised awareness of the psychosomatic problems via live events, news paper, magazine articles and recently even radio advertisement. “Today we value the power of mass communication and have realized that a short film speaks more effectively than all the public statements we have been making so far. There are six institutes of film making in Pune so we invited them to make a film on this subject and were surprised with their insights. Our next step is to create a mass awareness campaign in India.  If we find a recognized face to endorse our concern it will become easier”.

Bhawana Somaaya/ Tweets @bhawanasomaaya 

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